Feira Hospitalar 2026: innovation and business in healthcare

From May 19 to 22, 2026, São Paulo Expo will host Feira Hospitalar 2026, a major gathering that will bring together industry, managers, care professionals, startups and policymakers around a common goal: driving efficiency, innovation and sustainability in health systems.

With more than three decades of history, Hospitalar is now more than a trade show and has become a strategic platform for business, content and relationships all year round.

What is Feira Hospitalar?

Feira Hospitalar (or simply Hospitalar) is the largest B2B event in the healthcare industry in Latin America, where thousands of manufacturers, distributors, service providers and market decision-makers meet every year.

In this environment, new technologies are launched and tested by the market, regulatory and management trends take shape, commercial and institutional partnerships are formed, and hospital managers discover innovative solutions to apply in day‑to‑day operations.

Beyond technological innovation, the fair focuses on topics such as hospital management, operational efficiency, patient safety and financial sustainability.

Which sectors will be represented at Hospitalar 2026?

Hospitalar 2026 covers the entire healthcare supply chain, with highlights including:

• medical and hospital equipment and clinical technology;

• diagnostics, imaging and laboratories;

• orthotics, prosthetics and special materials (OPME);

• hospital infrastructure, clinical engineering and facilities;

• digital solutions, interoperability and data‑driven healthcare;

• logistics, rehabilitation and home care services.

This diversity makes the event especially relevant for managers who need to bring together care, operations and finance in their business decisions.

Another distinctive feature of Feira Hospitalar is its technical and educational character, with more than 400 hours of content in technical debates, executive panels and trend presentations, led by about 900 speakers.

The main topics under debate are:

• Digital transformation in healthcare.

• Use of data and artificial intelligence.

• Payment models and the revenue cycle.

• Quality of care and clinical outcomes.

• Governance, compliance and sustainability.

Hospitalar Hub

Hospitalar is not limited to the four in-person days. Through Hospitalar Hub, its official digital platform, the event extends connections, content and business opportunities throughout the year.

For the industry, this means continuous relationships between suppliers and buyers, and permanent access to trends and market information.

This hybrid model reinforces Hospitalar as an ecosystem, and not just a trade fair.

Personality of the Year Award

Feira Hospitalar created the Personality of the Year Award in 2005 as a way of recognizing leaders who have stood out in the healthcare industry. The award is also a benchmark for the medical community and the healthcare ecosystem, honoring professionals whose work has a direct impact on care, innovation and the well-being of society.

Values such as social commitment, technical excellence and long-term vision are the main selection criteria for the award, which highlights careers that go beyond the traditional practice of medicine and help reduce inequalities in access to healthcare.

The Rivio view

For healthcare managers, Feira Hospitalar 2026 works as a barometer of the industry, showing where health technology is heading, which solutions can already be used at scale and where the market’s risks and opportunities lie. Attending the event is a way to align clinical, operational and financial decisions.

Feira Hospitalar makes it clear that healthcare is moving toward models increasingly driven by data, efficiency and analytical intelligence. In this context, AI solutions applied to hospital management, auditing and the revenue cycle take center stage.

With Rivio, you can automate the entire hospital revenue cycle: from patient care and medical auditing to XML submission, including denial appeals after payer review.